Alix · Growth Intelligence

Organic search · Search Console, 16 months

Your organic today

7,966

Clicks

318,151

Impressions

8.7

Avg position (impression-weighted)

Non-brand share of organic clicks

Organic sessions by month

Keyword position spread

Top organic queries

Query	Clicks	Impr.	Pos
alix	3,404	136,891	8.8
alix estate settlement	1,135	3,882	1.3
meetalix	553	1,208	1.1
alix estate planning	343	639	1.7
meet alix	320	1,012	1.1
alix estate	244	663	1.2
alix startup	205	1,362	1.5
alix company	192	2,924	3.0
alix ai	160	1,047	4.5
alix estate settlement reviews	152	1,626	3.0
alix probate	141	612	1.0
alix inc	103	419	1.9

Nearly all of it is your own name. 7% of organic clicks are non-brand, meaning the searches that bring new customers (probate, estate settlement) earn almost nothing today. And across 16 months the site shows in rich or AI results on essentially nothing. That gap is the opportunity.

What SEO can move next

The work, and the openings it targets

1,620

Queries in striking distance (positions 5 to 15), one push from page one

229

High-impression, low-CTR queries: title and meta rewrites

Pages already earning organic, ready to expand

8.7

Average position (impression-weighted)

Striking distance, with the page we would push

Non-brand searches sitting at positions 5 to 15, one improvement from page one, each shown against the page that already ranks for it.

Search	Page to push	Impr.	Pos
how much does a headstone cost	/resources/headstone-cost-complete-price-guide	4,560	8.9
how much is a headstone	/resources/headstone-cost-complete-price-guide	3,996	8.4
headstone cost	/resources/headstone-cost-complete-price-guide	2,993	9.7
monument headstone prices	/resources/headstone-cost-complete-price-guide	2,871	8.7
how much do headstones cost	/resources/headstone-cost-complete-price-guide	2,870	8.3
how much are headstones	/resources/headstone-cost-complete-price-guide	2,715	7.4
headstone prices	/resources/headstone-cost-complete-price-guide	2,588	10.8
head stone price	/resources/headstone-cost-complete-price-guide	2,251	11.2
best online estate settlement services	/	1,726	5.9
tombstone prices	/resources/headstone-cost-complete-price-guide	1,707	8.7

Click-through opportunities (title & meta)

Query	Impr.	CTR	Pos
how much does a headstone cost	4,560	0.4%	8.9
how much is a headstone	3,996	0.1%	8.4
alix meetalix.com european expansion jobs press releases	3,940	0%	2.1
headstone cost	2,993	0.1%	9.7
monument headstone prices	2,871	0%	8.7
how much do headstones cost	2,870	0.3%	8.3
meetalix.com job postings uk germany france netherlands	2,864	0%	1.3
meetalix.com careers europe	2,777	0%	1.5
how much are headstones	2,715	0.2%	7.4
headstone prices	2,588	0.2%	10.8

Pages already earning organic (where we expand)

Page	Clicks	Pos
/	9,445	6.9
/resources/headstone-cost-complete-price-guide	1,717	7.6
/how-it-works	508	4.6
/about	321	4.8
/family-intro	199	9.1
/about-us	138	3.6
/resources/negotiating-credit-card-debt-after-death	108	7.1
/contact-us	106	5.3
go.meetalix.com/estate-settlement-alix	87	3.8
/privacy	82	7.5

Paid search · used as a map for SEO

What paid teaches us to win on SEO

We are not here to run your ads. We read your paid data for one reason: it shows, with real money, exactly which searches turn into customers. Those are the searches we then go and win organically, so the leads keep coming without paying per click.

$1,060,453

Spend

163,381

Clicks

8,214

Ads conversions (leads)

4.7/10

Avg Quality Score · 28% impr. share

Monthly spend & leads

What "conversions" actually are

Campaigns by spend

Campaign	Spend	Conv	CPA
Alix_Google_Search_Non-Brand_US	$432,233	1,718	$251
Search_Non-Branded_TCPA_Estate-Settlem	$101,580	1,369	$74
Estate Settlement Current	$94,903	1,253	$75
Search_Non-Branded_Max-Conv-Value_File	$82,228	1,100	$74
Executor Services	$68,617	791	$86
Alix_Google_Search_Non-Brand_US MQL Re	$63,163	410	$154
Search_Non-Branded_Max-Conv_Probate-At	$61,836	783	$78
Alix_Google_Search_Non-Brand_US Opport	$52,920	57	$928

The pages to build, grouped into clusters

Converting non-brand demand from paid, grouped into content clusters. Each cluster is a small set of pages; the status shows whether anything ranks for it today.

Content cluster	Converting searches	Conversions	Paid spend	Status
Probate	948	1,884	$123,206	Build
Estate lawyer / attorney	147	247	$14,492	Build
Executor / administrator	143	235	$16,356	Build
Other estate searches	155	200	$5,455	Build
Wills & trusts	100	137	$4,838	Build
After a death	66	104	$4,126	Build
Estate settlement	60	99	$4,499	Build
Inheritance	30	33	$1,272	Build

8 of these 8 clusters have nothing ranking for them today. The probate cluster alone is 948 converting searches and 1,884 conversions of proven demand, with no organic page. That is the first cluster to build. Ranking these captures the same customers without paying per click, and takes load off a six-figure monthly spend.

See the individual converting searches behind the top cluster

Search term	Conversions	Paid spend	Organic
probate lawyers near me	99.7	$12,216	Build page
probate attorney near me	72.6	$9,721	Build page
probate attorneys near me	50.0	$4,463	Build page
probate lawyer	47.0	$7,922	Build page
probate court	35.4	$3,769	Build page
probate attorney	28.2	$5,145	Build page
probate lawyers	27.2	$2,739	Build page
probate lawyer near me	26.8	$2,915	Build page
probate	26.0	$3,008	Build page
estate lawyers near me	25.0	$3,054	Build page
probate process	15.0	$886	Build page
probate attorneys	14.6	$1,775	Build page

Blended · the whole picture

Where it comes together

Channel mix (last 12 months)

Pipeline · CRM · ready to connect

This is where the actual estate-settlement sales appear. The moment HubSpot access lands, this section fills with deals, revenue, and the full organic-to-sale path. No rebuild needed.

The measurement gap. Analytics has recorded zero conversion events across 26 months, so no organic (or any) session can be tied to an outcome inside it today. Fixing this is the first and highest-leverage move.

The opportunity, in one line. Your paid data proves probate and estate settlement are where customers convert. You rank organically for almost none of it. Win that ground and take load off a six-figure monthly paid spend.